5 Tips to Improve SEO on Your Website

Most website owners don’t think about search engine optimisation when building their online presence. If you are prepared to do a little work in this area you
can leap ahead of your competition. Our quick guide should give you some useful pointers.
1. Content is Still King
Really good content which engages readers will increase your site’s relevancy and improve authority. Your useful information will place your pages higher in
the rankings as a consequence of this authority.
The content needs to be of value to readers and it has to be unique. Providing genuine value means that people will stay on your site longer, and the search
engines will know this, placing your site higher as a result.
Make sure you update your content on a regular basis. Fresh, valuable articles will vastly improve your search engine optimisation efforts.
2. Optimise Your Keywords
Keywords, the phrases you expect your visitors to use to find your content, are crucial to the success of your site. You need to find the most relevant words and
phrases which have lower competition but still have a reasonable amount of monthly searches. Google’s Keyword Planner, which you can find inside the
Adwords account, is a free application which will give you these details.
When you have your keywords, place them in titles, headings and naturally throughout your fresh content. Don’t overdo the use of keywords, though. Keyword
stuffing will have an adverse effect on your search results.
3. Meta
Make sure all your pages have meta descriptions. The meta description is the text the search engines will use underneath your page’s title. It gives you the
opportunity to show searchers more information about your page and encourage them to view your site. Ideally, the description should be two sentences in
length or about 160 characters.
4. Site Links
When you link to internal pages on your site you need to use relevant keyword rich text. Search engines give little value to generic terms like ‘Click Here’.
For example, a company providing SEO solutions to businesses in the capital could use the phrase – affordable seo uk– when linking to another page on
their site. The page they are linking to will get a boost in the search engine rankings for that term.
5. Alt Tags
Alt tags are used to describe your pictures or video, in words. Using alt tags not only improves your site’s accessibility but gives the search engines a better
understanding of your content. After all, the search engine bots which crawl your site aren’t able to watch your video or view your pictures.

Read the SEO guide Here: https://moz.com/beginners-guide-to-seo

Safe link building strategies for search engine optimisation

Link building is one of the most important parts of an affordable SEO project. There are many methods you can do in building links; however, not all methods are safe and
effective. If you choose the wrong strategy, you may end up losing your money on nothing. Here are some safe link building strategies for search engine
optimisation with their analysis.
1. Submitting to SEO Directories
Generally (except DMOZ and Yahoo which use human editors), web directories are just plain lists on the Internet which offer you no ranking as well as no
relevance. This is a great way of wasting your money and time. Basically, search engine optimisation directories are paid links that pass rank. Submitting your
website address to SEO directories, you will get very small chance to be at the top 10 of a major search engine.
2. Posting comments (and your links) on various forums or blogs
This method uses simple idea: find forums or blogs that use relevant cache with your website and post comments with including your keywords as well as your
link. Nowadays, this strategy does not work as well as it used to be in improving your rank. Today’s blogs such as Blogspot or WordPress generally set
“nofollow” policy to default that you cannot get backlinks from your posted comments.
3. Using .Gov or .Edu extensions for SEO Services London
Instead of using the extensions of .Com, .Net, or .Org to your website, you use the .Gov and .Edu extensions. This strategy is indeed beneficial in improving
your website rank for targeted words. However, it is neither simple nor inexpensive obtaining these extensions that you will end up exhausting your resources
and time.
4. Using social media
Although links posted on Twitter, Facebook, or YouTube are nofollow and may not pass PageRank, you can submit a powerful post on the Twitter to trigger a
great number of quality backlinks which passes PageRank at the same time.
5. Posting press release
Another strategy in building links for your website is by submitting a press release to PR Web or PR Newswire. This is a fine method to be done. In fact, an
effective press release may get you quality backlinks from decent news sites. Make sure to link deep within the site if you find it relevant to your business.
6. Using internal links within your own website
There are two main benefits of using internal links: you will be able to help search engine crawlers in finding new contents and your site will be able to pass
PageRank. This method is frequently used by webmasters for building their link.